Reuben has been an avid consumer of personal and professional development and coaching since his youth. His commitment to personal and professional development continues to this day. Reuben is an entrepreneur at heart having owned multiple businesses in the real estate and mortgage lending spaces. He is passionate about working with consumers and team members as well as collaborating with strategic partners. Reuben has always had a deep love for the written word, especially copywriting, and has honed his passion by growing his own businesses through direct mail, and digital marketing on multiple platforms. Originally from Mexico where he lived until his teenage years, eRuben now lives in Southern California with his wife and son. Reuben is bilingual in both Spanish and English.