Can A Public Speaking Coach Help You Bring Broadway to the Boardroom?

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business communication skills training - Moxie Institute

“The movie was okay, but the book was better.”

You’ve either heard that – or said that – at least once in your life. Somebody takes an excellent story from a page and murders it in front of a camera with a poor performance. 

The same thing happens in boardrooms, meetings, and (gasp) at keynote addresses. A presentation that is par excellence on paper does not always translate well when it goes from written to spoken.

Here we enter the realm of business communication skills training. Learning the craft of public speaking is the guaranteed way to turn a well-written presentation into an engaging and unforgettable experience for any audience. It’s one thing to learn how to speak in front of people, but it’s another thing to speak to people.

(This blog was updated on 9/8/2021)

How To Improve Communication Skills At Work

Even if you aren’t going to be speaking publicly, you speak many times a day with others. These one-on-one interactions are no less vital. You’re still speaking to a large audience—you’re just doing it one person at a time. Business communication skills training helps you have executive presence no matter what the situation is and helps you:

Be a Good Listener

How often do we catch ourselves listening to respond? Shift to listening to understand. You’re doing it right if you could summarize everything that was said. 

Be a Better Speaker (Which You’re Here to do)

Have you noticed that actual speaking is done less? Texts, emails, and apps like Slack have cut down verbal communication. But speaking is still a crucial skill necessary for building relationships and connections. The rest of this article will carry that discussion. 

Handle Phone Calls Better

Impromptu phone calls are a fact of life in business, and they lack one critical thing—the ability to edit. When you take a “delicate” client phone call, what’s said is said and can’t be taken back. Conflict resolution skills are no substitute for thinking before we speak. 

Email With Clarity

This isn’t a redundancy to the previous point. You can save so much time and nerves for everyone by writing clear, specific, accurate, and diplomatic emails. Poorly written emails cause a lot of back and forth as both parties try to understand each other. Ever thought about how much time each email represents in the time spent for each write, send, receive, and waiting for a response? You’d be amazed at how many emails you can eliminate the need for by writing well the first time around.. 

And then there are times when we must go to the market for business communication skills training, especially with a focus on sharpening our capability as public speakers. That’s where the rest of our conversation picks up.

Good Presentations Are Performances

“All the world’s a stage.”
– William Shakespeare

Never before has that statement been more literal. Cameras are constantly on us. Not because of any “Big Brother” figure, but because everyone has a camera. Everyone with a smartphone and an internet connection is trying to monetize their YouTube channel with that next viral hit. So, anything and everything is a candidate for being a huge internet sensation. 

What do all the videos that go viral have in common? They’re charged. They make us laugh, they make us cry, and they hit our hot buttons. They stir up strong emotions.

They’re theatrical.

And they also stand on their own without a camera. The experience is a good video because of the live performance, not the other way around.  

Why do you go to the theater for plays and movies? To have the cast and crew read you the script?

Or to have them make you feel something?

  •  “Quite frankly dear, I don’t give a damn.” – Gone With The Wind
  • “This is Sparta!” – 300
  • “I’m flying, Jack!” – Titanic
  • “So be it… Jedi.” – Star Wars: Return of the Jedi

You probably have your own library of lines from performances that have stuck with you. You remember them because of the way they made you feel. Not just the words themselves, but the energy that went into their delivery.

Broadway performers have had the same effect long before there were cameras. Actors pushed people’s buttons and made them feel the full range of emotions with no lenses other than the audience’s eyes.

What if you could get your next presentation to be that memorable? That would be a huge bonus for your reputation and, if presenting to clients, your brand.

People might not always remember what you say, but they do remember how you make them feel. If you can leave your listeners with a strong, positive set of emotions concerning you and your mission, that will follow them and drive them long after they forget the specifics of your message. 

Company executives will listen and take action, and clients will be more likely to sit up and pay attention when your brand crosses their path again.

The increased traffic online and in people’s minds would easily earn back whatever you invested in business communication skills training.

Why You Need More Than a Good Manuscript

A spoken presentation has a different dynamic than a manuscript. When you sit down and read your favorite novel, your imagination fills in all the blanks while you’re riveted to the narrative.

All the things that you would imagine while reading are presented to you live during a speech or address. This is accomplished through various visual aids like slides. 

In a very real sense, you suffer from sensory deprivation during a speech that doesn’t go much further than what’s written. Your imagination can’t fill in the blanks as in the act of reading.

A speaker that can paint pictures with words and create a kinetic atmosphere with their voice and body—a speaker that can create theater—will fill in those gaps and keep you engaged. It’s an often overlooked aspect of business communication skills training that we pride ourselves on teaching. So if you’re considering investing in being coached, just know you’ll develop skills that will ensure you impress and stand out.

An Unexpected Consequence Of Amazing Internet Content

Something has developed with the universal search for the next viral video. The speakers that possess that theatrical sensibility have made it a point to deliver their presentation with the verve and flair of a Broadway performer. You know, just in case.

This has set a better, higher standard that the general population now expects. If your presentation is lacking in energy and enthusiasm, good luck getting anyone to pay attention.

If you don’t wow them, they’ll look for someone that will—on their phones—while you’re still talking.

Here’s the good news. As high as the bar has been set, everything you need to reach it can be learned. Incredible public speakers are built, not born. There are two core paths to getting this skillset and we discuss them below.

How Do You Make a Presentation Exciting But Still Professional?

The short answer is: You find a way to make your presentation exciting in a way that’s relevant to your audience. You put a character (aka a speaker persona) into your presentation the same way that an actor puts a character into a role.

When an actor gets his lines for his role, there are a lot of things missing from the printed script. The way the character looks out of their eyes. Their mannerisms. The cadence of their speech. All the little things that give the character a unique life of their own. Without those elements, the lines are just words with no personality.

So you’re looking at giving your presentation a personality, using your voice and body language to dial in to the emotions that you want the words to hit.

The common shortcoming seems to be that the written document characterizes the speaker instead of the speaker characterizing the written document. And we all know what written documents are like.

Linear and two-dimensional. Bo-o-o-o-o-ring.

If you’ve ever binged recordings of motivational speeches, you’ve noticed that the speakers are anything but dry. 

Even a relatively tame speaker like Jordan Peterson has been put in a number of such recordings. He may not roar like Tony Robbins, but he doesn’t sound like he’s reading the phone book after drinking Nyquil either. He still delivers a healthy dose of theater. There’s personality in the way he speaks.

Okay… So how do you become a speaker with the gravitas of a Broadway performer? Even if you’re a natural, nobody is born polished. No gemstone was ever mined from the earth ready to be set in jewelry. For any great speaker you’ve ever seen or heard, business communication skills training  with a skilled coach entered the picture sooner or later.

Business Communication Skills Training: The Difference a Speaking Coach Makes

Just as you become a better writer by writing, you become a better speaker by speaking. And with a great speaking coach you can get instant feedback to iron out bad habits and take your skills to new heights.

Speaking coaches have been there and done that. They’ve experienced the awkward silences, the technology failing, the moments the audience didn’t connect with their message, all those “glorious” times in the boardroom or onstage that made them want to run and hide but couldn’t because they were speaking.

They’ve also enjoyed the moments when people were totally absorbed in what they were saying. The moments when there was a standing ovation with thunderous clapping. Speaking coaches have put in the years of trial and error and their business communication skills training could shave off years from your own learning curve.

We’re not saying you don’t have experience already. We’re just saying that anyone and everyone can benefit from a coach, just like Bill Gates once said. Yes, he had a coach.

Legendary bodybuilder Ronnie Coleman won the Mr. Olympia competition eight times in a row. He had a coach the entire way—all CEOs, famous speakers, and athletes do.

At Moxie, we teach from experience, and you learn experientially. This means our coaches will help you: 

  1. Discover your authentic voice and speak with confidence and power. When you’re speaking from the heart, all else falls into place. 
  2. Learn how to captivate any audience, whether it’s one-on-one, a C-level boardroom, or an auditorium filled with thousands.  
  3. Become an effective communicator even for remote meetings and presentations through virtual business communication skills training. 

Bringing Broadway to the boardroom means you command attention, exude executive presence, and truly connect with those you are speaking to. And it’s that connection which warms people to you and gets them on your side.

Let’s anchor what we’ve covered:

  • A speaking coach’s experience will help your learning curve in a short amount of time.
  • Lots of professionals, including those regarded as experts in their field, continue to use coaches. Same goes for public speakers.
  • An above-average public speaking coach will show you how to speak with your own authentic voice and create genuine—and contagious—excitement within you. 

Coaching in public speaking is a vital part of any comprehensive course in business communication skills training.

The Benefits of a Powerful Presentation

A standing ovation isn’t just for movies—believe us, we’ve coached many people who experienced them for themselves

A powerful presentation engages and excites listeners as if you were speaking to them on an individual basis. They feel like you’re talking to them, not at them.

So each time you have an audience – not just as a speaker at some big event, but also during every meeting and every conference in the boardroom – there is an opportunity to stoke a flame in the hearts of your listeners en masse. An opportunity to drive home your message and inspire them to take action.

It’s face time that you might otherwise miss out on. So it’s valuable time that needs to be leveraged to the max.

And you never know. You might turn around and see yourself speaking with an epic musical score in the background. No really. You could go viral and have your brand or your company riding your coattails.

Taking a Bow

So what do you think? Here’s a summary of the ground we’ve covered.

  • You have to engage with, excite, stir the emotions of, and galvanize your audience.
  • Turn your presentation into a performance to hit your business goals.
  • A public speaking coach with the right approach to business communication skills training is imperative to presentation mastery. 
  • Thinking beyond the words is the key to success.

It can be a sharp turn for someone who prides themselves on being self-taught. It’s a romanticized path in the professional world. Hey, look at me… Nobody coached me in anything.

The truth is it’s a myth. 

The most successful people in the world, whether it’s business, entertainment, sports, etc. All of them have (or had) coaching. 

Even in a solo path of business mastery, you are always learning from others. If you use the internet to do research, you’re learning from others. If you learn from “self-help” books, you’re still learning from whoever wrote those books.

Let a Moxie coach show you the core secrets of effective speaking so you can always engage, excite, and inspire your audience.

TAKE THE FIRST STEP TO MASTER POWERFUL NEW SKILLS

Schedule an easy 30-minute call using our calendar. We’re here to help!

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