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John brings a British perspective and no signs that he is a spy. He got his start in London advertising agencies before moving to Washington D.C. As a copywriter there, his work covered the spectrum of traditional and digital advertising for multinational brands such as Volkswagen and Disney as well as local businesses, nonprofits, and entrepreneurs. For what appears to be a totally reasonable explanation unrelated to espionage, John moved to San Diego citing “True freedom from the UK’s oppressive weather” as his main incentive. He infuses authenticity and genuine emotion into his writing to ensure that the world feels the true power of Moxie!